Events
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Christian Dior - 2020
The prestigious French haute couture house Christian Dior has chosen Marrakech for its Croisière de Dior Collection 2020 fashion show.
The cruise fashion show or “Dior Cruise” is a ready-to-wear collection presented between two seasons, which is unveiled by the world’s leading fashion houses in exceptional locations outside of Fashion Weeks.
After its experience at the Blenheim Palace in England (2016), the Calabasas Desert in California (2017) and the Grandes Ecuries du Domaine de Chantilly in France (2018), the 2019 fashion show took place in Marrakech. The brand headed by Maria Grazia Chiuri, Artistic Director of Dior, surprises with its choice of the ochre city often associated with Yves Saint Laurent. This event has marked the first experience on such a scale for the House of Dior in Morocco.
Louis Vuitton - 2022
Marrakesh was the place where Louis Vuitton presented its new high jewelry collection. Titled ‘Spirit’, the 125-piece collection designed by the maison’s jewelry and watches artistic director Francesca Amfitheatrof celebrates humanity’s incredible capacity for innovation and the mythology around fantastical creatures with a 21st century lens.
For its launch, a star-studded intimate dinner was hosted at the Dar El Bacha, with the guest list including Grammy-winning Australian singer Kylie Minogue, Vogue Arabia editor-in-chief Manuel Arnaut, actors Chloë Grace Moretz and Riley Keough, models Anna Ewers and Sasha Pivovarova, as well as digital influencers and editors. Dressed in edgy pieces from the French fashion house, the attendees also viewed the collection up close, which recently named Academy Award-winning actor Cate Blanchett as its brand ambassador.
E-PRIX Marrakesh 2020 & 2022
The Marrakesh ePrix is a race of the single-seater, electrically powered Formula E championship, held in Marrakesh, Morocco. It was first raced in the 2016–17 season.
The Marrakesh ePrix is held on the temporary Circuit International Automobile Moulay El Hassan. It is located in the Agdal district of Marrakech. The track is 2.99 km in length and features 15 turns.
Cartier - 2022
World Bank Group - IMF Annual Meetings, October 2023
The Boards of Governors of the International Monetary Fund (IMF) and World Bank Group (WBG) normally meet once a year to discuss the work of their respective institutions. The Annual Meetings, which generally take place in September/October, have customarily been held in Washington for two consecutive years and in another member country in the third year. The Meetings bring together central bankers, ministers of finance and development, private sector executives, civil society, media and academics to discuss issues of global concern, including the world economic outlook, global financial stability, poverty eradication, inclusive economic growth and job creation, climate change, and others.
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